PANDELI L. SHÀTRAJ
PANDELI L. SHÀTRAJ
PANDELI L. SHÀTRAJ

PROGRESSIVE
Branding

↓

PROGRESSIVE

A brand with a lot of experience in its core for sure needs a bold branding.

That was exactly the objective to archive with this project helping Progressive create a brand system born of their imagination and enthusiasim for what's next in the tech world.

Big and bold typography, focus on people and a clean design system are the main components of this visual identity. 

PANDELI L. SHÀTRAJ

REIMAGINING THE FUTURE
BRAND EXPERIENCE
FOR PROGRESSIVE

PANDELI L. SHÀTRAJ
PANDELI L. SHÀTRAJ
PANDELI L. SHÀTRAJ
PANDELI L. SHÀTRAJ
PANDELI L. SHÀTRAJ

A VISION THAT COME ACROSS POWERFUL AND CLEAR. THE USE OF GEOMETRIC GROTESQUE TYPOGRAPHY HELPS GIVING THE MESSAGE VISUALLY BOLDER ALSO DELIVERS A VERY CONFORTABLE READING EXPERIENCE NEXT TO IMAGES WITH PEOPLE ON FOCUS.

PANDELI L. SHÀTRAJ
PANDELI L. SHÀTRAJ
PANDELI L. SHÀTRAJ
PANDELI L. SHÀTRAJ

DEVELOPING A TONE OF VOICE THAT CAPTURES THE RIGHT SPIRIT OF TECH ENTHUSIASTS WAS A PRIORITY DURING THE PROCESS OF REBRANDING.

PANDELI L. SHÀTRAJ
PANDELI L. SHÀTRAJ
PANDELI L. SHÀTRAJ
PANDELI L. SHÀTRAJ

← previous project

next project →

PANDELI L. SHÀTRAJ

↓

PROGRESSIVE
Branding

 

A brand with a lot of experience in its core for sure needs a bold branding.

That was exactly the objective to archive with this project helping Progressive create a brand system born of their imagination and enthusiasim for what's next in the tech world.

Big and bold typography, focus on people and a clean design system are the main components of this visual identity. 

PANDELI L. SHÀTRAJ

REIMAGINING THE FUTURE BRAND EXPERIENCE FOR PROGRESSIVE

PANDELI L. SHÀTRAJ
PANDELI L. SHÀTRAJ
PANDELI L. SHÀTRAJ
PANDELI L. SHÀTRAJ
PANDELI L. SHÀTRAJ

A VISION THAT COME ACROSS POWERFUL AND CLEAR. THE USE OF GEOMETRIC GROTESQUE TYPOGRAPHY HELPS GIVING THE MESSAGE VISUALLY BOLDER ALSO DELIVERS A VERY CONFORTABLE READING EXPERIENCE NEXT TO IMAGES WITH PEOPLE ON FOCUS.

PANDELI L. SHÀTRAJ
PANDELI L. SHÀTRAJ
PANDELI L. SHÀTRAJ
PANDELI L. SHÀTRAJ
PANDELI L. SHÀTRAJ

DEVELOPING A TONE OF VOICE THAT CAPTURES THE RIGHT SPIRIT OF TECH ENTHUSIASTS WAS A PRIORITY DURING THE PROCESS OF REBRANDING

PANDELI L. SHÀTRAJ
PANDELI L. SHÀTRAJ
PANDELI L. SHÀTRAJ

← previous project

next project →

PANDELI L. SHÀTRAJPANDELI L. SHÀTRAJPANDELI L. SHÀTRAJ