PROGRESSIVE
Branding
A brand with a lot of experience in its core for sure needs a bold branding.
That was exactly the objective to archive with this project helping Progressive create a brand system born of their imagination and enthusiasim for what's next in the tech world.
Big and bold typography, focus on people and a clean design system are the main components of this visual identity.
REIMAGINING THE FUTURE
BRAND EXPERIENCE
FOR PROGRESSIVE
A VISION THAT COME ACROSS POWERFUL AND CLEAR. THE USE OF GEOMETRIC GROTESQUE TYPOGRAPHY HELPS GIVING THE MESSAGE VISUALLY BOLDER ALSO DELIVERS A VERY CONFORTABLE READING EXPERIENCE NEXT TO IMAGES WITH PEOPLE ON FOCUS.
DEVELOPING A TONE OF VOICE THAT CAPTURES THE RIGHT SPIRIT OF TECH ENTHUSIASTS WAS A PRIORITY DURING THE PROCESS OF REBRANDING.
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PROGRESSIVE
Branding
A brand with a lot of experience in its core for sure needs a bold branding.
That was exactly the objective to archive with this project helping Progressive create a brand system born of their imagination and enthusiasim for what's next in the tech world.
Big and bold typography, focus on people and a clean design system are the main components of this visual identity.
REIMAGINING THE FUTURE BRAND EXPERIENCE FOR PROGRESSIVE
A VISION THAT COME ACROSS POWERFUL AND CLEAR. THE USE OF GEOMETRIC GROTESQUE TYPOGRAPHY HELPS GIVING THE MESSAGE VISUALLY BOLDER ALSO DELIVERS A VERY CONFORTABLE READING EXPERIENCE NEXT TO IMAGES WITH PEOPLE ON FOCUS.
DEVELOPING A TONE OF VOICE THAT CAPTURES THE RIGHT SPIRIT OF TECH ENTHUSIASTS WAS A PRIORITY DURING THE PROCESS OF REBRANDING
