It needs to be said.
The UX industry as we know it is over. It was nice (was it?) while it lasted, but time to say our goodbyes.
Now, that doesn’t mean we’ll end up without designers and with clunky, horrible products in the future.
“UX” will still happen.
The principles of UX will stay. What dies is innovation and the core of that industry based on exploration and learning.
We were always thinking designers are crucial to a success of an organization. Well… maybe it was the truth in the past, but it’s not anymore.
Design driven said out loud now even sounds kinda funny. Or pretentious. Or fake.