ELENA

The cosmetics and fashion industries requires a certain design approach when it comes to branding. And that's what this project needed, to be minimal and emphasize the elegance and the simplicity of the design system overall.

In this branding project I was able to express myself being minimalistic but nonetheless creating a visual identity that is meaningful and tells a story.

ELENA
Adored by your skin

The cosmetics and fashion industries requires a certain design approach when it comes to branding. And that's what this project needed, to be minimal and emphasize the elegance and the simplicity of the design system overall.

In this branding project I was able to express myself being minimalistic but nonetheless creating a visual identity that is meaningful and tells a story.