ELENA
Branding
The cosmetics and fashion industries requires a certain design approach when it comes to branding. And that's what this project needed, to be minimal and emphasize the elegance and the simplicity of the design system overall.
In this branding project I was able to express myself being minimalistic but nonetheless creating a visual identity that is meaningful and tells a story.
THE USE OF THE RIGHT COLOUR PALETTE TO MATCH THE PURPOSE OF THE BRAND, THE COMBINATION OF SERIF AND SANS SERIF ELEGANT TYPOGRAPHY TOGETHER WITH THE RIGHT USE OF IMAGERY MAKES THE ULTIMATE COMBINATION FOR THE BRAND TO STAND OUT
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ELENA
Branding
The cosmetics and fashion industries requires a certain design approach when it comes to branding. And that's what this project needed, to be minimal and emphasize the elegance and the simplicity of the design system overall.
In this branding project I was able to express myself being minimalistic but nonetheless creating a visual identity that is meaningful and tells a story.
THE USE OF THE RIGHT COLOUR PALETTE TO MATCH THE PURPOSE OF THE BRAND, THE COMBINATION OF SERIF AND SANS SERIF ELEGANT TYPOGRAPHY TOGETHER WITH THE RIGHT USE OF IMAGERY MAKES THE ULTIMATE COMBINATION FOR THE BRAND TO STAND OUT
